Helping Interior Designers Get Hired | Do It For Yourself

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Helping Designers Get Hired!

The interior design industry is joining forces to re-establish its leadership with consumers and communicate the value of working with interior designers over “free” retail and online design services.

Join our growing group of supporters!

Our industry is changing rapidly

diy-searches
We believe that, for too long, our industry has been focused on peer communication, and ignored the importance of communicating with the broader consumer base out there. This is the primary reason why, as home decor market soars, interior designers can end up missing business opportunities in the favor of more transparent, agile and consumer friendly home décor services (online or retail). To stay relevant in the changing market context, something had to be done.

Where We Stand

The DFA is leading the charge to gather key players around a concerted effort – by the industry, for the industry – with a simple goal in mind: re-establish a connection with consumers by helping them navigate the complexity of the interior design process, while increasing consumer adoption of high-end interior designers services as a whole, to the benefit of designers and showrooms alike.

June 2016

Brand

Together we built a consumer-facing brand that captures the emotion of living in a professionally designed space.

August 2016

We shared and collected feedback from prominent designers and vendors about our vision for an online platform matching consumers with professional designers.

Now

Crowdfunding Effort

Now we need your help to bring this brand vision to life in the next 6 months

Spring 2017

Platform

Campaign

An online service to inspire, educate and match consumers with professional interior designers.

Content-driven, design-focused, technology-empowered.

A digital-first campaign that captures the consumer’s emotions when living in a professionally designed space.

Emotion-centric depicting real people with real stories.


The Brand

Before asking for your support, we had to first flesh out the idea and discover our rallying cry. In Spring 2016, we teamed up with a team of disruptive marketers, to develop a brand concept that would be the foundation for an industry-wide consumer communication campaign.
We set the bar high to create a communication language that will appeal to the aspirations of High-Earners-Not-Rich-Yet (HENRYs) and their yearning for experiences.
#DoItFor was born.

The Platform

An online destination for everything interior-design. A place where interior designers and vendors can engage interested consumers through inspirational stories, designer profiles and advertorial content that conveys the value of professional design.

Inspirational Stories

That highlight new trends in interior design, before & afters, designer spotlights and more…
dfa-doitfor-inspirational-stories

Designer Profiles

To showcase beautiful project portfolios and clearly communicate work style, pricing structure, references, and more…

Advertorial Content

Unique exposure opportunities for vendors and showrooms to curate editorial content covering their products and services…
dfa-doitfor-advertorialcontent


Matching Consumers with the right Interior Design Partner

A powerful matching tool will guide consumers through an explorative journey, touching upon their design needs and conveying a sense of trust and transparency. Matching results tailored to consumers’ profiles, will tremendously simplify the effort of finding a professional design partner.

Matching Interior Designers with the right Clients

Designers will receive a comprehensive, auto-generated RFP from matching prospective clients, improving the efficiency of business development efforts.


Preview The Matching Tool

Your feedback is highly encouraged to help us make this tool the best in the industry.

Post a Comment

The Campaign

A comprehensive, multi-channel advertising campaign designed to promote the initiave and drive traffic to the platform. Our extended media partners will provide several outlets for the campaign to live on, and a digital-first approach will allow for precise targeting and conversion.

Campaign mockup, messaging and visuals
to be refined further.

Your Support

You’re free to contribute any monetary amount to the initiative, and we thank you for it. The funds will be used to build, launch and market the initiative this coming spring. Roughly 50% of the funds raised will be used to build the platform and the other 50% towards promoting and maintaining it for the first year.

 

We believe in rewarding your support with some unique pre-launch platform perks, defined in detail below. Please note that these might change depening on funding performance.

Supporter

$25

A big thank you for your contribution.

Enthusiast

$50

An even bigger thank you! And get your name on the platform credits. 

  • Designers
  • Vendors

 

Designer Member

18-months membership ( A $375 post-launch value ) to be listed on our designer directory.

DEDICATED DESIGNER PROFILE
PORTFOLIO MANAGEMENT TOOLS
RECEIVE UNLIMITED RFPs
VENDOR PARTNER DISCOUNTS

 

Designer Featured

18-months membership and 10 featured placements on relevant designer RFP matches.

ALL MEMBERSHIP PERKS ABOVE
10 FEATURED PLACEMENTS THAT PUT YOU ON TOP OF THE LIST

 

Designer Spotlight

All Designer perks above plus 2 spotlight stories covering your work and profile.

ALL MEMBERSHIP PERKS ABOVE

10 FEATURED PLACEMENTS THAT PUT YOU ON TOP OF THE LIST
1 DESIGNER SPOTLIGHT with ONE-ON-ONE INTERVIEW
1 PROJECT SPOTLIGHT

 

 

 

Designer Founder

All Designer perks above plus 2 spotlight stories covering your work and profile.

ALL PERKS ABOVE
LIFE-TIME MEMBERSHIP
SEAT ON THE MEMBERS APPROVAL COMMITTEE

 

Vendor Advertorial

2 sponsored posts and listed in directory of approved trade vendors, a $5,000 post-launch value.

 

FEATURED PLACEMENT
EMAIL MARKETING DISTRIBUTION

 

Vendor Advertorial +

4 sponsored posts and listed in directory of approved trade vendors, a $8,000 post-launch value.

 

 

Vendor Sponsorship

All Vendor perks above plus sponsorship level positioning within the site.

FEATURED PLACEMENT
EMAIL MARKETING DISTRIBUTION
SPONSPORS STATUS

 

Vendor Founder

Unlimited advertorials, and founding status throughout the site.

FEATURED PLACEMENT
EMAIL MARKETING DISTRIBUTION
FOUNDER STATUS
FOOTER EXPOSURE

Frequently Asked Questions

We want your Feedback!

Feel free to add your questions in the comments section and we will post our answers above.

We're Live!

Help us help your business. The crowdfunding will continue through Winter/Spring 2017.

Dear Supporters, a much awaited update!

We wanted to thank you all for your incredible contributions, without you this initiative would have not been possible.

While the crowdfunding effort will continue throughout the Winter and into Spring, we’re hard at work to get the platform launched.

We’ve raised enough funds to make the first version of the platform a reality and established partnerships with incredible industry players.

Nonetheless, the more funds we raise, the more effective we can become. We encourage you to continue supporting our effort and to stay tuned for some exciting updates in the coming months.

With the beginning of the new year we will start reaching out to all of you individually to share and collect more information about the features and perks of the platform.

In the mean while we at #DOITFOR wish you happy holidays and a glorious new year.

Is this a for-profit, or not-for-profit initiative?

Our initiative is not-for-profit and we strive for absolute transparency. All the funds raised will be used to build, maintain and promote the #DoItFor platform.

Is there any fee for consumers to use the site?

No, all features of the site are entirely free to consumers.

Is there any fee for designers?

Yes, depending on their desired exposure, designers will be charged a membership fee, renewed annually.

Is there an application process for designers?

Yes, designers will be required to publish and maintain an active portfolio of projects and be vetted by an approval commitee in order to guarantee quality work.

What exposure do Designers and Vendors get?

In addition of being featured on the site, designers and vendors will also be promoted through digital campaigns, email marketing efforts and more, resulting in tremendous exposure to a targeted demographic.

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